By Alexa Rodriguez
Dec 18, 2020
Procrastinators still abound this holiday season, a new survey finds, despite retailers ranging from Target to Best Buy trying to encourage consumers to shop earlier than ever to avoid crowded stores and backlogged warehouses in the final days leading up to Christmas.
More than 150 million Americans are planning to shop on the final Saturday before Christmas, up slightly from 147.8 million in 2019, according to a survey released Thursday by the National Retail Federation. NRF surveyed 8,092 consumers from Nov. 25 through Dec. 4, in a partnership with Prosper Insights & Analytics.
The number of expected shoppers on the day, which is known as “Super Saturday,” includes those planning to shop in stores and buy online, NRF said. The trade group said this marks the second-highest figure reported since NRF began tracking the Super Saturday statistic in 2016. Last year, Super Saturday fell just four days before Christmas, but this year it’s nea
The importance of shopping locally this holiday season
University of Minnesota Extension educators explain why this holiday season it s crucial to shop locally in rural communities. 5:30 am, Dec. 18, 2020 ×
Gabe Erding, a part-time stocker at Sunshine Foods in Chatfield, Minn., puts items on the shelf on Dec. 15. (Noah Fish / Agweek)
If rural residents want to see their favorite local business survive, it s best to spend their dollars at them this holiday season.
Holiday sales account for around 19% of some businesses annual sales, according to the National Retail Federation
Ryan Pesch, University of Minnesota Extension educator in community economic development, recently wrote about how spending locally supports communities.
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